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  • Milk Route
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  • Wamul Initiatives

Purabi is the brand name for milk and dairy products manufactured by West Assam Milk Producers' Co-operative Union Ltd. (WAMUL). Approved by FSSAI, it is one of the largest and most active dairy units in entire North East India.

WAMUL came into existence in 1976 as a milk union of Milk Producers' Co-operative of Nagaon, Morigaon, Goalpara, Nalbari and Kamrup districts of Assam. The Union was set-up under the Operation Flood Programme of National Dairy Development Board (NDDB) for dairy development in Assam. Over time, it has gone one to create a symbiotic relationship between milk producers, techno professionals, the market and the consumers.

Today, WAMUL is managed by the National Dairy Development Board (NDDB), and markets a daily average quantity of over 50,000 litres of liquid milk and 7000 litres worth of milk products in Guwahati and towns of Upper and Lower Assam.

Milestones:

1981:

Started procurement of milk from dairy co-operative of Rampur and supplied milk to Town Milk Supply Scheme in Guwahati.

1986:

Installed a chilling centre at Khanapara, Guwahati and started marketing milk to consumers.

1986:

Launched chilled milk in poly pouch under the brand name Purabi.

1989:

Commissioned liquid milk plant with processing capacity of 60000 litres. Started marketing of pasteurized, homogenized toned milk in poly pouch.

1991:

Launched double toned milk in the market.

COLLECTION

WAMUL collects raw cow milk twice everyday from authorized milk cooperatives located in villages of Upper and Lower Assam. It is collected only from affiliated milk cooperatives called Dairy Cooperative Society (DCS)/Milk Producers Institutions (MPI) that are located in and around Guwahati. While collecting, tests are done to ascertain whether the quality of milk conforms to the high standards set by WAMUL.

PROCESSING

WAMUL’s fully automated dairy plant located at Panjabari, Guwahati processes 60,000 litres of milk per day. The dairy processing unit currently has a pasteurizer (5KLPH unit and 10KLPH unit), a homogenizer (5KLPH unit) and a cream separator (5KLPH). Apart from that, the plant also has a number of automated machines like can washer, crate washer, milk pumps, storage tanks, boiler, refrigeration plant and automated cup filling machine. The hygiene of the plant is maintained religiously by cleansing it with a caustic soda solution, steam and boiled water twice a day.

PACKAGING

The Purabi product that reaches your table everyday is packed and marketed in perfectly hygienic ways. WAMUL treats the inner layer of its product packaging material with UV rays for sterilization, ensuring zero contamination. Apart from marketing pasteurized and homogenized milk, every milk product is made from the same milk, and packaged through machines to provide maximum purity.

LIQUID MILK PLANT AT PANJABARI, GUWAHATI

Fully automated processing unit with a capacity of 60,000 litres of milk per day. It also has automatic milk product manufacturing section for its high quality milk products such as paneer, cream, ghee, curd, lassi and flavoured milk.

CATTLE FEED PLANT AT CHANGSARI

Situated at a distance of 40 kilomettres from Guwahati, it has a processing capacity of 100 metric tonnes of cattle feed per day.

ARTIFICIAL INSEMINATION

Assam is a milk deficient state and cross-bred cow population forms less than 5% of the total bovine population. This is primarily due to lack of awareness amongst the cattle owners about Artificial Insemination (AI) and non-availability of quality semen.

To improve the scenario and increase milk production, WAMUL has started providing doorstep AI services, under the Assam Dairy Development Plan (ADDP) of Government of Assam funded by the World Bank in Nagaon district. Apart from organizing awareness camps to educate the local cattle owners on the benefits of AI, WAMUL has also sourced frozen semen dosage (FSD) from India's premier semen station, Sabarmati Ashram Goushala, Gujarat, managed by National Dairy Development Board (NDDB).

THE COMPANY

Purabi is the brand name for milk and dairy products manufactured by West Assam Milk Producers' Co-operative Union Ltd. (WAMUL). Approved by FSSAI, it is one of the largest and most active dairy units in entire North East India.

WAMUL came into existence in 1976 as a milk union of Milk Producers' Co-operative of Nagaon, Morigaon, Goalpara, Nalbari and Kamrup districts of Assam. The Union was set-up under the Operation Flood Programme of National Dairy Development Board (NDDB) for dairy development in Assam. Over time, it has gone one to create a symbiotic relationship between milk producers, techno professionals, the market and the consumers.

Today, WAMUL is managed by the National Dairy Development Board (NDDB), and markets a daily average quantity of over 50,000 litres of liquid milk and 7000 litres worth of milk products in Guwahati and towns of Upper and Lower Assam.

Milestones:

1981:

Started procurement of milk from dairy co-operative of Rampur and supplied milk to Town Milk Supply Scheme in Guwahati.

????:

Installed a chilling centre at Khanapara, Guwahati and started marketing milk to consumers.

1986:

Launched chilled milk in poly pouch under the brand name Purabi.

1989:

Commissioned liquid milk plant with processing capacity of 60000 litres. Started marketing of pasteurized, homogenized toned milk in poly pouch.

1991:

Launched double toned milk in the market.

MILK ROUTE

COLLECTION

WAMUL collects raw cow milk twice everyday from authorized milk cooperatives located in villages of Upper and Lower Assam. It is collected only from affiliated milk cooperatives called Dairy Cooperative Society (DCS)/Milk Producers Institutions (MPI) that are located in and around Guwahati. While collecting, tests are done to ascertain whether the quality of milk conforms to the high standards set by WAMUL.

PROCESSING

WAMUL’s fully automated dairy plant located at Panjabari, Guwahati processes 60,000 litres of milk per day. The dairy processing unit currently has a pasteurizer (5KLPH unit and 10KLPH unit), a homogenizer (5KLPH unit) and a cream separator (5KLPH). Apart from that, the plant also has a number of automated machines like can washer, crate washer, milk pumps, storage tanks, boiler, refrigeration plant and automated cup filling machine. The hygiene of the plant is maintained religiously by cleansing it with a caustic soda solution, steam and boiled water twice a day.

PACKAGING

The Purabi product that reaches your table everyday is packed and marketed in perfectly hygienic ways. WAMUL treats the inner layer of its product packaging material with UV rays for sterilization, ensuring zero contamination. Apart from marketing pasteurized and homogenized milk, every milk product is made from the same milk, and packaged through machines to provide maximum purity.

PLANTS GALLERY

LIQUID MILK PLANT AT PANJABARI, GUWAHATI

Fully automated processing unit with a capacity of 60,000 litres of milk per day. It also has automatic milk product manufacturing section for its high quality milk products such as paneer, cream, ghee, curd, lassi and flavoured milk.

CATTLE FEED PLANT AT CHANGSARI

Situated at a distance of 40 kilomettres from Guwahati, it has a processing capacity of 100 metric tonnes of cattle feed per day.

Automated Processing Unit.

Automated Processing Unit.

Processing Unit of Dairy Plant.

Processing Unit of Dairy Plant.

Processing Unit of Dairy Plant.

Automated Processing Unit.

WAMUL INITIATIVES

ARTIFICIAL INSEMINATION

Assam is a milk deficient state and cross-bred cow population forms less than 5% of the total bovine population. This is primarily due to lack of awareness amongst the cattle owners about Artificial Insemination (AI) and non-availability of quality semen.

To improve the scenario and increase milk production, WAMUL has started providing doorstep AI services, under the Assam Dairy Development Plan (ADDP) of Government of Assam funded by the World Bank in Nagaon district. Apart from organizing awareness camps to educate the local cattle owners on the benefits of AI, WAMUL has also sourced frozen semen dosage (FSD) from India's premier semen station, Sabarmati Ashram Goushala, Gujarat, managed by National Dairy Development Board (NDDB).